In its latest TV spot for the iPad, Apple boasts more than 60,000 apps now available for the tablet device. That is good news and bad news. Certainly, it speaks to the robust developer economy that has sprung up around the iPad.

At the same time, iPad apps now suffer from the same challenge their iPhone counterparts have encountered for over a year—discoverability. Apps from magazine brands may get lucky and show up in one of Apple’s on-air spots, which is a surefire road to App Store stardom. But in most cases even recognizable brands struggle to get noticed.

In fact, in the newest “Iconic” ad for iPad, Vanity Fair’s November 2016 Marilyn Monroe cover (see below) is featured. As of Jan. 27, the VF magazine app is the 13th top-grossing iPad app in the entertainment category. But most magazine brands on the iPad are struggling against countless no-name contenders. We asked who was making money in the iPhone/iPod Touch section of the iTunes App Store. This time we turn to the top-grossing magazine brands among iPad apps.