Facebook is a key source of promotion, traffic and marketing when it comes to generating prospects for your website.
For business it has become one of the most effective ways to get yourself known and build relationships online.
Learn how to market your business using Facebook as a key part of your strategy if you feel this is the right target audience for your business.
So why is Facebook something you should consider when planning your online marketing strategy?
Well, you’ve probably heard by now that If Facebook were a country it would be the third largest in the world behind China and India. It’s only a matter of time before it exceeds both. It’s almost certain that some members of your ideal target customer group use Facebook and you can ensure you are targeting these customers at the right time of day, in the right way with the right offer to attract them.
Dependant on your business, you can use Facebook in one of two main ways:
- The first is as an organic method of connecting with potential customers simply through the everyday actions of writing posts and putting up photographs and interesting links.
- The second is through Facebook advertising which you pay for.
The most successful use of advertising on social networks is to create a deeper engagement with your prospects so you have the ability to sell your product or service to them once trust is built.
Facebook advertising works a bit like Google AdWords in that you bid for keywords and compete to get your adverts shown. How effective you are at this depends upon the competitiveness of your keywords and the quality of your landing page. You can choose between a cost per click model (CPC), where you pay only for clicks to your website, or a cost per thousand model (CPM), where you pay per 1000 ad views.
You need to research, advise and set up your Facebook strategy for you (including Facebook pages), as part of your online marketing activity. The great advantage to this type of marketing activity is that you can measure it, which enables you to speed it up or slow it down dependent on the level of business you can handle.