Become an Expert in Google Analytics

Understanding the traffic that comes to your website including the words visitors use, the paths they take and the places they exit is crucial to your online success

You can learn how to use Google Analytics to navigate and understand the reports, set-up conversion and e-commerce tracking, and interpret the data to improve your business.

Google Analytics is a key marketing tool for your online success

Also have a look at Google AdWords and make sure you have Google Analytics installed on your site.


  • How Google Analytics works (tracking code)
  • How Analytics links with AdWords
  • Accounts and Profiles


  • Exporting and emailing reports
  • Calendar and timeline
  • Compare to previous
  • Navigation
  • Help
  • Goal Tracking
  • Why goals matter
  • Creating goals
  • Specifying a goal value
  • Funnel navigation
  • E-commerce Tracking
  • e-commerce tracking vs. Goal Conversions
  • Setting up e-commerce tracking
  • Understanding the terminology (RPC / CPC / Margin)


  • Visits
  • Unique visits
  • Page views
  • Time on site
  • Bounce Rate
  • New versus returning
  • Traffic Sources
  • Direct
  • Referring Sites
  • Search Engines
  • AdWords


  • Top content
  • Top exit pages
  • In-page analytics


  • When to use filters
  • Basic filters
  • Segmenting
  • When to use segments
  • Examples
  • Custom Reports
  • When to create custom reports
  • Examples